Ebay - Delivery is Everything

"It doesn't matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income." Robert G. Allan, Author Of Multiple Streams of Internet Income

How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my leisure? Money is forever the great desire.

Now more than ever, people seek financial security, and look for ways to save money- especially over the long run. Saving money and buying at a lower price are sound copy points. But they must be followed through with benefits, reasons, more benefits and sound facts.

When designing each of your listings, Seydel harmonica stick to the facts and BENEFITS ["What's in it for ME!?!"]! A potential customer may be sold, but will that person buy?

Getting Your Reader's Attention-

Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use ones that seem transparent. They'll ring falsely.

There are eBay policies and federal laws against misleading advertising, and they do check up on and prosecute against fraud.

If you use an endorsement from a famous or popular person, that person should use the product. Any testimonials you use must be true. Always aim for satisfaction. Self-respect, accomplishment and security are human aspects everyone strives for.

Never talk down to the readers as though you know something they don't or you're better than they are. To you, the potential customer is POTENTIAL GOLD.

You've caught the reader's attention with a catchy headline.

You've followed through with good copy that demonstrates benefits and appeals to the reader.

Now- before you lose that interest -ask for an order.

You can to close the gap between reading your sales copy and acting upon impulse. The purpose of your eBay ad is to make people buy. You have to tighten the desire to buy.

An iron-clad money-back guarantee is the most useful tool in pressing action; the more generous, the better! It goes for the bottom line:

What do I have to lose?

And it affirms the quality of the product. If you are willing to back the claims you make with a full refund, you can get a hook into those borderline buyers.

Absolutely STAND BEHIND your word. Be cheerful and expedient in returning a refund. Let them know that you sincerely appreciate their business and not to hesitate in contacting you, if there is any way you can be of further assistance.

If you give a time limit the product will be offered for sale, or mention a limited supply, or have a reduced price for a certain time, you'll increase the impulse to act.

Again, STAND BEHIND your word; do not make a "time sensitive" or limited quantity offer that- in fact- is not; illegal and unethical- better to be a flaming spammer!

What you're after:

Appeal to the reader's urgency;

Make the product totally irresistible to have- now;

Extend a generous guarantee;

Whole-heartedly stand behind the above!

What is your competition doing? When testing new ads; start with the tried and true. Don't try to be different. It is the sound and worthwhile that brings in the customers- time and time again.

Layout Considerations-

The ad must be interesting to look at and should have a feeling of movement and action. That movement is not necessarily in the photo, but the placement of photo and copy in the ad, so the eye goes from one to the next in easy, exciting movements.

You'll need to consider where the photo will be, and its relation to the headlines and body text.

Perhaps you are showing the product in use, or maybe the photo is just a simple picture of the product.

A rule of thumb in layout is to use contrast. The most obvious contrast is the black print on white paper. Use that white space. Although it's not apparent, the white space is as important in the visual appeal as the illustration and type.

Don't try for symmetry. The unusual or irregular catches the eye more readily. The photo works hand in hand with the headline to grab reader's attention.

Be simple and direct. Don't push too much copy into a small area, crowding the photo. If you don't have room, cut copy or reduce the photo.

You can use any size and style font you want for the ad. But don't get carried away. You shouldn't use a special font unless it helps sell the product. And, never use a headline type that's hard to read.

Using different sizes of fonts help point out the benefits of the product. Bold or italicized type also brings more visual appeal to the ad.

If you find that the photo is too big for the ad space you want to use, you can reduce it to a smaller size, or crop out portions not absolutely necessary.

A good way to do a rough layout is to use a pencil to sketch in the places for the copy, the photos, lines and bullets to indicate look, layout and feel. Try different pencil layouts until you're satisfied you have the product at its best appeal. Cheers!

Daniel Tay is a budding entrepreneur and is building an Internet business promoted primarily through the Internet. He is dedicated to helping people on how to achieve success in all areas of their lives without compromising their values! Subscribe to my free newsletter at